Samsung’s Neo QLED TV was built for next-gen gaming. So when Halo Infinite launched, we wanted fans to grab one…using the game’s grappling hook. So we built one for real. Then put it inside an intergalactic electronics store. This is how the internet banded together to go shopping with a space harpoon.
WELCOME TO THE GRAPPLESHOP, AN ELECTRONICS STORE IN SPACE WHERE THE INTERNET SHOPPED BY SHOOTING ITEMS WITH A HALO GRAPPLESHOT (BIG SPACE HARPOON).
GAMING TV’S. CONSOLES. BIRTHDAY CAKE. STORE FIXTURES. MINIMUM-WAGE EMPLOYEES IN COSTUME.
IF THEY HIT IT, WE SHIPPED IT.
USING TWITCH TO CONTROL THE GRAPPLESHOT, THE INTERNET SHOPPED FOR OVER 24 HOURS.
THE DAMAGE? 45,000+ SHOPPERS. 7+ MILLION VIEWS. 100% STORE DESTRUCTION.
500+ LINES OF STORE PA DIALOGUE WERE RECORDED BY JEFF STEITZER, THE LEGENDARY VOICE OF HALO. ENJOY A SAMPLE BELOW.
here’s everything I already said but in a case study video: